packaging /
non-traditional

packaging is what separates
the winners and losers on the shelf. done right, it screams “look at me!” and “take me home!” and consumers do.

non-traditional marketing
stops people in their tracks. often literally. it’s a lamppost turned into a giraffe. a snake “squeezing” a bus. a park
bench transformed into a
candy bar. it’s clever. it’s unexpected. and it works.