great lakes potato chips
traverse health clinic
packaging is what separates
the winners and losers on the shelf. done right, it screams “look at me!” and “take me home!” and consumers do.
stops people in their tracks. often literally. it’s a lamppost turned into a giraffe. a snake “squeezing” a bus. a park
bench transformed into a
candy bar. it’s clever. it’s unexpected. and it works.