About

After 24 Years,

We’re Not Going Anywhere.

But You Are.

For more than two decades, Greenlight has helped brands grow through strategy, storytelling, design, and creative that connects. We partner with businesses that are ready to evolve, stand out, and move forward with confidence.

We Build Brands That Connect.

Greenlight is a creative marketing agency rooted in strategy, collaboration, and purposeful design. From branding and websites to campaigns, photography, video, and digital media, we create work designed to help businesses grow and stay relevant.

Based in Traverse City, Michigan, we’ve spent the last 24 years partnering with organizations across industries to build thoughtful, effective marketing that feels authentic to who they are.

We believe great creative starts with understanding. The better we know your business, your audience, and your goals, the stronger the work becomes.

Smart Strategy. Creative That Pulls Its Weight.

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We Listen First

Every successful project starts with understanding your business, your audience, and the challenges you’re trying to solve.

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We Build With Purpose

Good creative should do more than look polished. It should communicate clearly and support real business goals.

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We Collaborate Closely

The best work comes from strong partnerships, honest conversations, and shared momentum throughout the process.

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We Follow Through

Responsive, adaptable, and committed to getting it right — we’re invested in the long-term success of our clients.

Built on Strategy.
Powered by Creative.

Experienced Creatives. Hands-On Partnership.

At Greenlight, you won’t get lost in account handoffs or buried beneath bloated agency processes. We keep things collaborative, accessible, and hands-on from start to finish.

Our team brings together decades of experience across branding, design, strategy, web, content creation, photography, and video production — giving clients direct access to the people actually doing the work.

We move quickly, think strategically, and care deeply about producing creative that delivers real impact.

What We Value

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Clear Communication

We believe transparency, responsiveness, and honest conversations create stronger partnerships and better outcomes.
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Creative That Works

Strong visuals matter, but effective marketing should also solve problems and support growth.
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Long-Term Partnerships

We’re invested in relationships, not quick wins. Many of our client partnerships have lasted for years.
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Curiosity & Ability

Marketing evolves constantly. We stay sharp, keep learning, and embrace new ways to help brands connect.

Trusted by Clients

Understanding what our potato chip company was all about and the things that set us apart from the competition was the key. In short, they really killed it for us. We 100% credit Greenlight’s design and branding ability with a significant part of our company’s success.
Ed Girrbach - Great Lakes Potato Chips

Our Team

Small team. Big talent. Incredible results.

At Greenlight, our size is one of our strengths. We stay nimble, collaborative, and deeply involved in every project we take on.

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Kevin Gillespie

Principal & Creative Director
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Jeff Hale

Chief Strategist & Account Supervisor
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Luke Maksymetz

Graphic Designer
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Gary Mavis

Web Design & Development

Our Work Speaks For Itself

Built to stand out. Designed to perform.
Take a look at what we’ve done.

Our Portfolio