Portfolio Category: Name Exploration

Munson Health Odyssey

Munson Health Odyssey Brand Identity, Character Development, Logo Design, Name Exploration When Munson Healthcare decided to develop a program to introduce students (grades 3-12) to the world of health care and the different career opportunities that exist, they enlisted the services of Greenlight Marketing. Greenlight Marketing aided in the naming of the program, created the ... Read more

SPI Financial Group

SPI Financial Group Brand Development, Logo Design, Name Exploration Strategy Financial came to Greenlight in search of a new brand identity. While the team was already serving customers in several states, they were looking to expand into other markets. They needed a name, logo and collateral materials that they could potentially take nationwide to showcase ... Read more

Make It Benzie

Make It Benzie Brand Development, Broadcast, Logo Design, Name Exploration, Photography Benzie County is truly a vacation paradise. It offers everything – pristine lakes and rivers, sandy beaches, beautiful hardwood forests, historic sites and charming small towns featuring unique shops and award-winning restaurants, craft breweries and distilleries – without the mobs of visitors, traffic congestion ... Read more

WEXExpress

WEXExpress (Cadillac/Wexford County Transportation Authority) Brand Development, Illustrations, Logo Design, Name Exploration, Strategy, Vehicle Graphics The Cadillac/Wexford Transit Authority, CWTA for short, was interested in revitalizing their brand image…to make riding the bus cool again. Problem was, they had a name that was a mouthful and busses that were dressed in bright green and could ... Read more