Strategy Financial came to Greenlight in search of a new brand identity. While the team was already serving customers in several states, they were looking to expand into other markets. They needed a name, logo and collateral materials that they could potentially take nationwide to showcase their core services – strategy, planning and integration, improve their overall brand image and engage new clients.

After developing the strategy based on in-depth staff interviews and a brand personality assessment, Greenlight created a new name for the business, designed a new logo with themeline and created miscellaneous collateral and presentation materials.