For years, the Traverse City DDA designed marketing materials for each event. Unfortunately, the look for each event was so different from the last event that the brand lacked an overall cohesive, easily identifiable brand platform. Greenlight Marketing was asked to help the Traverse City DDA create a unique overarching look and feel to unify all upcoming DTCA events under a common, recognizable brand identity.

Once the new DTCA brand identity was approved, Greenlight Marketing designed all event marketing materials, creating many new event logos.