Portfolio Category: Brand Development

Legend of Bloody Bay

Legend of Bloody Bay Brand Development, Illustrations, Logo Design, Team Uniform Upon returning from their adventure to Papua New Guinea, our Legends Of The Sea client acquired a new sailing vessel to be named Legend Of Bloody Bay. Greenlight was once again enlisted to create a logo for the vessel based on maritime “Pig & ... Read more

Legend 360

Legend 360 World Tour 2024-2026 Brand Development, Illustrations, Logo Design, Team Uniform After a sailing trip to the island country of Papua New Guinea in Oceania, it was decided that the Legend Of Bloody Bay would embark on a 2 year trip around the world commencing in 2024…Legend 360. Greenlight Marketing was tasked with developing ... Read more

Traverse City Jerky Co.

Traverse City Jerky Co. Brand Development, Illustrations, Logo Design, Packaging, Strategy, Website Traverse City Jerky Co. came to fruition as a premium, small-batch jerky alternative to sister brand Deering’s Jerky, with fresh, bold flavors designed to appeal to females and families. Greenlight Marketing was called upon to develop the brand, including strategic plan, personality, tonality, ... Read more

Downtown Traverse City Association

Downtown Traverse City Association Brand Development, Event Marketing, Logo Design For years, the Traverse City DDA designed marketing materials for each event. Unfortunately, the look for each event was so different from the last event that the brand lacked an overall cohesive, easily identifiable brand platform. Greenlight Marketing was asked to help the Traverse City ... Read more

TBA Credit Union

TBA Credit Union Brand Development, Logo Update, Strategy, TV Commercial, Website TBA Credit Union has been serving the financial needs of members of the community for over 70 years. But in recent years, more and more financial institutions have come to town touting their services, with big marketing campaigns. Greenlight Marketing was brought in to ... Read more

Starr Commonwealth

Starr Commonwealth Brand Development, Photography, Rebrand, Strategy When Star Commonwealth approached Greenlight Marketing, the organization was at a crossroads. For over 100 years, Starr Commonwealth had been a residential treatment center for troubled children. Due to dramatic cuts in state funding, the existing treatment model was no longer sustainable. The decision was made to shift ... Read more

SPI Financial Group

SPI Financial Group Brand Development, Logo Design, Name Exploration Strategy Financial came to Greenlight in search of a new brand identity. While the team was already serving customers in several states, they were looking to expand into other markets. They needed a name, logo and collateral materials that they could potentially take nationwide to showcase ... Read more

Red Ginger

Red Ginger Brand Development, Brand Extensions, Strategy, Website Red Ginger is more than just a restaurant, it’s an experience. At Greenlight, we believe service is black and white, but hospitality is color. Since 2008, we’ve proudly assisted the hottest restaurant in Traverse City, Michigan. Greenlight has helped us grow, stay visible, and connect with our ... Read more

North Branch Outing Club

North Branch Outing Club Brand Development, Broadcast, Logo Design, Photography, Website Greenlight Marketing was engaged by the new owners of the North Branch Outing Club to assist in their quest to bring the historic fishing and hunting lodge back to life and restore it to its former glory. Trusted by Clients The NBOC needed a ... Read more

MCCU

MCCU (Marshall Community Credit Union) Brand Development, Character Development, Illustrations, Strategy Greenlight has proudly partnered with Blufish Consulting on MCCU initiatives for more than 20 years, providing ongoing marketing, creative, branding, and strategic support. The client, a community credit union, based in Marshall, MI, needed a new brand identity and messaging to help it stand out ... Read more