helping to spread
the health

traverse health clinic is a community health clinic that serves the uninsured or underinsured families in the greater grand traverse area. due to recent healthcare legislation, the clinic was faced with a difficult situation; their patient numbers were growing and their funding was dwindling. greenlight was engaged to help the clinic secure new funding sources…quickly! greenlight developed the “spread the health” campaign, encouraging high-level donors to contribute to this worthwhile community organization. using non-traditional tactics during a special event—messaging placed on saline bags, hospital gurneys, wheelchairs, etc.—we educated potential donors of the critical role the clinic plays and the impact it has on many on the community. through this and other efforts, donations rose, allowing the clinic to meet its ongoing needs.