North Branch
Outing Club
Greenlight Marketing was engaged by the new owners of the North Branch Outing Club to assist in their quest to bring the historic fishing and hunting lodge back to life and restore it to its former glory.
Trusted by Clients
The NBOC needed a complete rebrand to attract new fly fishing audiences. Greenlight worked with us hand-in-hand and blew us away. New logo, website, photography, marketing and content videos. NBOC was up 60% in bookings within the first two months of the season.
Greenlight recognized the opportunity to leverage its charm, tranquility, natural beauty and legendary past (including famous guests and the Au Sable Longboat) in rebranding the NBOC. Greenlight was responsible for design of the new logo, website, brochures and brand extensions including t shirts, hats, mugs and decals, crafting of themeline and messaging, photography and video production.
Greenlight also developed and distributed a press release announcing the grand reopening and implemented a targeted social media campaign to increase exposure.
Awareness and interest are up, as are bookings and sales!
Ready? Let’s Go
You’ve got goals. We know how to get there.
Let’s get started.