Portfolio Category: Brand Extensions

Wineries of Old Mission Peninsula

Wineries of Old Mission Peninsula Brand Extensions, Broadcast, Logo Design, Photography, Rebrand, Strategy WOMP came to Greenlight in search of a new identity – and in need of a new, integrated marketing campaign to engaging customers. After talking with their patrons to gain a better understanding of their beloved wineries and wines, we learned that ... Read more

Red Ginger

Red Ginger Brand Development, Brand Extensions, Strategy, Website Red Ginger is more than just a restaurant, it’s an experience. At Greenlight, we believe service is black and white, but hospitality is color. Since 2008, we’ve proudly assisted the hottest restaurant in Traverse City, Michigan. Greenlight has helped us grow, stay visible, and connect with our ... Read more

Leelanau Peninsula Wine Trail

Leelanau Peninsula Wine Trail Brand Extensions, Logo Design, Rebrand, Strategy Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo and branding that captured the true relaxing spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the ... Read more

BATA

BATA (Bay Area Transportation Authority) Brand Development, Brand Extensions, Logo Design, Strategy When BATA determined the need for a new, free community service that would link residents, businesses and tourist from East to West with downtown Traverse City, they reached out to Greenlight for assistance with every aspect of this initiative including logo, messaging, signage, ... Read more