WOMP came to Greenlight in search of a new identity – and in need of a new, integrated marketing campaign to engaging customers. After talking with their patrons to gain a better understanding of their beloved wineries and wines, we learned that their overall enjoyment of the trail came down to the experience…the natural beauty of the peninsula, the uniqueness of each tasting room, the friendly staffs, the time spent with family & friends…and the seasonal trail events Greenlight designed a logo and new trail event signage, developed a new messaging platform, produced seasonal SM videos and established relationships with TV stations in Detroit & Grand Rapids to promote the wineries and trail events to new audiences. Ticket sales to events, visits to tasting rooms and overall customer engagement increased dramatically.