Portfolio Category: Logo Design

Leelanau Peninsula Wine Trail

Leelanau Peninsula Wine Trail Brand Extensions, Logo Design, Rebrand, Strategy Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo and branding that captured the true relaxing spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the ... Read more

Great Lakes Potato Chip Co.

Great Lakes Potato Chip Co. Brand Development, Logo Design, Packaging, Strategy One of the most exciting opportunities for any marketing agency is to design a logo, branding and packaging for a new product. For chip lovers, Great Lakes is, quite simply, Chip Nirvana. A northern Michigan company crafting the best and boldest kettle chips. We’re ... Read more

WEXExpress

WEXExpress (Cadillac/Wexford County Transportation Authority) Brand Development, Illustrations, Logo Design, Name Exploration, Strategy, Vehicle Graphics The Cadillac/Wexford Transit Authority, CWTA for short, was interested in revitalizing their brand image…to make riding the bus cool again. Problem was, they had a name that was a mouthful and busses that were dressed in bright green and could ... Read more

BATA

BATA (Bay Area Transportation Authority) Brand Development, Brand Extensions, Logo Design, Strategy When BATA determined the need for a new, free community service that would link residents, businesses and tourist from East to West with downtown Traverse City, they reached out to Greenlight for assistance with every aspect of this initiative including logo, messaging, signage, ... Read more

American Home Technology

American Home Technology Brand Development, Logo Design, Photography, Rebrand, Strategy, Vehicle Graphics, Website Where do tired, outdated brands go to be rejuvenated? Greenlight Marketing, of course! American Home Technology is the premier provider of home electronics and automation systems in northern Michigan. Unfortunately, their logo and marketing materials projected a less-than-desirable image. Greenlight completed an ... Read more