Great Lakes
Potato Chip Co.
One of the most exciting opportunities for any marketing agency is to design a logo, branding and packaging for a new product. For chip lovers, Great Lakes is, quite simply, Chip Nirvana. A northern Michigan company crafting the best and boldest kettle chips. We’re talking SKIN-ON, full throttle flavor.
Greenlight was beyond excited to work with Great Lakes Potato Chip Co. on the launch of their new brand of potato chips. Greenlight developed brand identity – including the logo and packaging – that embraced imagery of the Great Lakes to forge a unique, Great Lakes-centered brand in the extremely crowded snack food sector. The result? One kick-butt kettle chip that stands up to the big snack food companies. Great Lakes Potato Chip Co. commands shelf space in supermarkets and convenience stores across the region, continues to expand operations and national growth distribution.
Our current packaging, which gets rave reviews from the store owners and I told those guys all the time, I really credit them with a lot of our success because they just did a terrific job on our packaging.
– Ed Girrbach
Great Lakes Potato Chips
Ready? Let’s Go
You’ve got goals. We know how to get there.
Let’s get started.