Portfolio Category: Rebrand

Wineries of Old Mission Peninsula

Wineries of Old Mission Peninsula Brand Extensions, Broadcast, Logo Design, Photography, Rebrand, Strategy WOMP came to Greenlight in search of a new identity – and in need of a new, integrated marketing campaign to engaging customers. After talking with their patrons to gain a better understanding of their beloved wineries and wines, we learned that ... Read more

Starr Commonwealth

Starr Commonwealth Brand Development, Photography, Rebrand, Strategy When Star Commonwealth approached Greenlight Marketing, the organization was at a crossroads. For over 100 years, Starr Commonwealth had been a residential treatment center for troubled children. Due to dramatic cuts in state funding, the existing treatment model was no longer sustainable. The decision was made to shift ... Read more

Leelanau Peninsula Wine Trail

Leelanau Peninsula Wine Trail Brand Extensions, Logo Design, Rebrand, Strategy Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo and branding that captured the true relaxing spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the ... Read more

American Home Technology

American Home Technology Brand Development, Logo Design, Photography, Rebrand, Strategy, Vehicle Graphics, Website Where do tired, outdated brands go to be rejuvenated? Greenlight Marketing, of course! American Home Technology is the premier provider of home electronics and automation systems in northern Michigan. Unfortunately, their logo and marketing materials projected a less-than-desirable image. Greenlight completed an ... Read more