Starr Commonwealth
When Star Commonwealth approached Greenlight Marketing, the organization was at a crossroads. For over 100 years, Starr Commonwealth had been a residential treatment center for troubled children. Due to dramatic cuts in state funding, the existing treatment model was no longer sustainable. The decision was made to shift from providing treatment to offering extensive training to administrators, educators and community leaders to help eliminate the need for treatment.
As soon as the brand was launched, it became our rallying cry — a sense of understanding and pride.
Greenlight Marketing helped my 107-year-old nonprofit solve a very complex problem. As our industry and funding sources changed, we needed to reinvent ourselves and create a brand that was memorable and encapsulated all we do. Greenlight carefully researched who we have been and who we could be in the marketplace, leading strategic sessions that resulted in our new brand, “Driven to Heal,” which spread across a new website, print materials, social media, outdoor boards, and interior design. I can’t say enough great things about Greenlight—they were patient, detailed, and demonstrated a tenacity to get it right. I would highly recommend them to solve any branding project, no matter how complex or difficult.
– John M. Thompson II
STARR Commonwealth
Greenlight was instrumental in defining the future brand personality/tonality, formulating the new mission statement, developing the communication strategy, refining the logo, crafting a new themeline and messaging platform, and designing a complete marketing program to administrators, educators, community leaders and donors including print, billboards, collateral, presentation template, signage, website and pledgelopes. The work was very well received by the Starr Commonwealth team and its many audiences, and assisted immensely in the transformation of the organization.
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