TBA Credit Union has been serving the financial needs of members of the community for over 70 years. But in recent years, more and more financial institutions have come to town touting their services, with big marketing campaigns. Greenlight Marketing was brought in to help identify what differentiates TBA Credit Union from the other financial institutions and to develop a brand identity to exemplify and reinforce the brand tenets. Greenlight Marketing, along with a strategic partner, conducted several rounds of research with team members, consumer members, business members and non-members to find out what makes TBA Credit Union better than the rest…all the pluses of banking with TBA Credit Union.

Greenlight Marketing developed the themeline “Bank On The Plus Side” to capture the spirit of the relationship members have with TBA Credit Union. From there, the logo was updated to include a subtle plus sign and a marketing campaign was created to support the effort, including print ads and animated TV commercials. Greenlight Marketing then was tasked with designing a fresh, modern, easy to navigate website under the “Bank On The Plus Side” umbrella.