Portfolio Category: Strategy

Traverse City Jerky Co.

Traverse City Jerky Co. Brand Development, Illustrations, Logo Design, Packaging, Strategy, Website Traverse City Jerky Co. came to fruition as a premium, small-batch jerky alternative to sister brand Deering’s Jerky, with fresh, bold flavors designed to appeal to females and families. Greenlight Marketing was called upon to develop the brand, including strategic plan, personality, tonality, ... Read more

TBA Credit Union

TBA Credit Union Brand Development, Logo Update, Strategy, TV Commercial, Website TBA Credit Union has been serving the financial needs of members of the community for over 70 years. But in recent years, more and more financial institutions have come to town touting their services, with big marketing campaigns. Greenlight Marketing was brought in to ... Read more

Wineries of Old Mission Peninsula

Wineries of Old Mission Peninsula Brand Extensions, Broadcast, Logo Design, Photography, Rebrand, Strategy WOMP came to Greenlight in search of a new identity – and in need of a new, integrated marketing campaign to engaging customers. After talking with their patrons to gain a better understanding of their beloved wineries and wines, we learned that ... Read more

Starr Commonwealth

Starr Commonwealth Brand Development, Photography, Rebrand, Strategy When Star Commonwealth approached Greenlight Marketing, the organization was at a crossroads. For over 100 years, Starr Commonwealth had been a residential treatment center for troubled children. Due to dramatic cuts in state funding, the existing treatment model was no longer sustainable. The decision was made to shift ... Read more

Red Ginger

Red Ginger Brand Development, Brand Extensions, Strategy, Website Red Ginger is more than just a restaurant, it’s an experience. At Greenlight, we believe service is black and white, but hospitality is color. Since 2008, we’ve proudly assisted the hottest restaurant in Traverse City, Michigan. Greenlight has helped us grow, stay visible, and connect with our ... Read more

MCCU

MCCU (Marshall Community Credit Union) Brand Development, Character Development, Illustrations, Strategy Greenlight has proudly partnered with Blufish Consulting on MCCU initiatives for more than 20 years, providing ongoing marketing, creative, branding, and strategic support. The client, a community credit union, based in Marshall, MI, needed a new brand identity and messaging to help it stand out ... Read more

Leelanau Peninsula Wine Trail

Leelanau Peninsula Wine Trail Brand Extensions, Logo Design, Rebrand, Strategy Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo and branding that captured the true relaxing spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the ... Read more

Great Lakes Potato Chip Co.

Great Lakes Potato Chip Co. Brand Development, Logo Design, Packaging, Strategy One of the most exciting opportunities for any marketing agency is to design a logo, branding and packaging for a new product. For chip lovers, Great Lakes is, quite simply, Chip Nirvana. A northern Michigan company crafting the best and boldest kettle chips. We’re ... Read more

WEXExpress

WEXExpress (Cadillac/Wexford County Transportation Authority) Brand Development, Illustrations, Logo Design, Name Exploration, Strategy, Vehicle Graphics The Cadillac/Wexford Transit Authority, CWTA for short, was interested in revitalizing their brand image…to make riding the bus cool again. Problem was, they had a name that was a mouthful and busses that were dressed in bright green and could ... Read more

BATA

BATA (Bay Area Transportation Authority) Brand Development, Brand Extensions, Logo Design, Strategy When BATA determined the need for a new, free community service that would link residents, businesses and tourist from East to West with downtown Traverse City, they reached out to Greenlight for assistance with every aspect of this initiative including logo, messaging, signage, ... Read more