Leelanau Peninsula Wine Trail
Greenlight Marketing was engaged by the Leelanau Peninsula Wine Trail to design a new, fresh logo and branding that captured the true relaxing spirit of the trail and the 29 individual wineries. While Greenlight created several unique logo options for consideration, the logo transforming the word LEELANAU into the shape of a wine bottle was easily the favorite.
The team at Greenlight exceeded our expectations delivering a creative new brand that matches the personality of our organization perfectly.
In addition, to the rebranding itself, we worked with Greenlight for additional deliverables
including advertising campaigns, website design, brochure design, etc. We are very pleased with the results. The team offered professional and creative work while meeting all deadlines, and we highly recommend them.
– Lorri Schreiber
Leelanau Peninsula Wine Trail
Building upon the new mark, Greenlight created themeline, brochure, ads, website, shirts, caps, wine glasses and window decals showcasing the LEELANAU wine bottle. The new logo and merchandise are a real hit – loyal customers, as well as first-time visitors, are making the brand extensions a hot commodity!
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