Portfolio Category: Packaging

Traverse City Jerky Co.

Traverse City Jerky Co. Brand Development, Illustrations, Logo Design, Packaging, Strategy, Website Traverse City Jerky Co. came to fruition as a premium, small-batch jerky alternative to sister brand Deering’s Jerky, with fresh, bold flavors designed to appeal to females and families. Greenlight Marketing was called upon to develop the brand, including strategic plan, personality, tonality, ... Read more

Legends of the Sea

Legends of the Sea Brand Development, Illustrations, Logo Design, Packaging Greenlight Marketing was enlisted to create a unique brand mark to celebrate a once-in-a-lifetime sailing and scuba diving adventure to the islands of Papua New Guinea. Greenlight researched the rich history and culture of Papua New Guinea and the world of TIKI to design several ... Read more

Great Lakes Potato Chip Co.

Great Lakes Potato Chip Co. Brand Development, Logo Design, Packaging, Strategy One of the most exciting opportunities for any marketing agency is to design a logo, branding and packaging for a new product. For chip lovers, Great Lakes is, quite simply, Chip Nirvana. A northern Michigan company crafting the best and boldest kettle chips. We’re ... Read more

Baabaazuzu

Baabaazuzu Brand Development, Illustrations, Packaging, Photography, Strategy Baabaazuzu is a northern Michigan company that handcrafts one-of-a-kind wearables and accessories from reclaimed wool garments and blankets. After being in business for 16 years, the owners of the companies had reached an impasse: to grow their business they had to step it up; new attitude, new look, ... Read more