Baabaazuzu is a northern Michigan company that handcrafts one-of-a-kind wearables and accessories from reclaimed wool garments and blankets. After being in business for 16 years, the owners of the companies had reached an impasse: to grow their business they had to step it up; new attitude, new look, new approach. That’s where Greenlight came in.

In a short span of four months, we launched the new Baabaazuzu brand; logo, tagline, sales materials, website, trade show display and more. The client went national. Then international. In the span of a year, Baabaazuzu went from 700 retail locations to over 1,200 retailers. They also tapped into web sales that have continued to grow to this day.