Traverse City Jerky Co. came to fruition as a premium, small-batch jerky alternative to sister brand Deering’s Jerky, with fresh, bold flavors designed to appeal to females and families. Greenlight Marketing was called upon to develop the brand, including strategic plan, personality, tonality, logo, themeline, packaging and marketing support materials. The product packaging developed by Greenlight Marketing captures the true spirit of a Northern Michigan product by showcasing local activities that the area is known for through beautiful illustrations. The colorful, engaging packaging immediately caught the eye of area shoppers and quickly drew interest from regional chains including Kroger Co., Meijer, Jewel and True North Energy convenience stores. Product rollout for these locations started in Q4 2025, with more scheduled for Q1 & Q2 2026. Greenlight Marketing developed multiple in-store product displays to promote sell-through based on the unique specifications from individual retailers.