WEXExpress
(Cadillac/Wexford County Transportation Authority)
The Cadillac/Wexford Transit Authority, CWTA for short, was interested in revitalizing their brand image…to make riding the bus cool again. Problem was, they had a name that was a mouthful and busses that were dressed in bright green and could not be repainted. So, they engaged Greenlight to help out. After a thorough review of the brand and a brand personality assessment, we started with the naming process. We wanted a name that would excite members of the community and link directly to the service provided. Several names were selected and then were voted on by the community. The winner? WexExpress.
Once the name was selected, we designed a new, bold logo, business stationary, website & SM graphics, overview brochure and bus graphics – to capture the spirit of the natural beauty of the area and to mask the ugly green paint – with hand drawn illustrations of northern forests, farms, lakes and downtowns. Ridership increased and members of the community continue to comment of the pleasurable appearance of the busses.
Trusted by Clients
The team at Greenlight Marketing is creative, professional, responsive, and passionate about what they do. They don’t just create marketing materials — they create connections. We are proud to have partnered with them for the past decade, and we highly recommend them to anyone looking for a marketing team that truly cares about its clients and community. They rock!
Ready? Let’s Go
You’ve got goals. We know how to get there.
Let’s get started.