Portfolio Category: Brand Development

Make It Benzie

Make It Benzie Brand Development, Broadcast, Logo Design, Name Exploration, Photography Benzie County is truly a vacation paradise. It offers everything – pristine lakes and rivers, sandy beaches, beautiful hardwood forests, historic sites and charming small towns featuring unique shops and award-winning restaurants, craft breweries and distilleries – without the mobs of visitors, traffic congestion ... Read more

Legends of the Sea

Legends of the Sea Brand Development, Illustrations, Logo Design, Packaging Greenlight Marketing was enlisted to create a unique brand mark to celebrate a once-in-a-lifetime sailing and scuba diving adventure to the islands of Papua New Guinea. Greenlight researched the rich history and culture of Papua New Guinea and the world of TIKI to design several ... Read more

K-Block’s BBQ

K-Block's BBQ Brand Development, Broadcast, Photography K-Block’s is an authentic pit BBQ restaurant located near Romeo, Michigan. K-Block’s had just recently opened when they enlisted Greenlight to help develop their brand further based on brand personality their existing logo. Greenlight quickly established a fresh look and the feel for their marketing including bold messaging, dynamic ... Read more

Great Lakes Potato Chip Co.

Great Lakes Potato Chip Co. Brand Development, Logo Design, Packaging, Strategy One of the most exciting opportunities for any marketing agency is to design a logo, branding and packaging for a new product. For chip lovers, Great Lakes is, quite simply, Chip Nirvana. A northern Michigan company crafting the best and boldest kettle chips. We’re ... Read more

WEXExpress

WEXExpress (Cadillac/Wexford County Transportation Authority) Brand Development, Illustrations, Logo Design, Name Exploration, Strategy, Vehicle Graphics The Cadillac/Wexford Transit Authority, CWTA for short, was interested in revitalizing their brand image…to make riding the bus cool again. Problem was, they had a name that was a mouthful and busses that were dressed in bright green and could ... Read more

BATA

BATA (Bay Area Transportation Authority) Brand Development, Brand Extensions, Logo Design, Strategy When BATA determined the need for a new, free community service that would link residents, businesses and tourist from East to West with downtown Traverse City, they reached out to Greenlight for assistance with every aspect of this initiative including logo, messaging, signage, ... Read more

Baabaazuzu

Baabaazuzu Brand Development, Illustrations, Packaging, Photography, Strategy Baabaazuzu is a northern Michigan company that handcrafts one-of-a-kind wearables and accessories from reclaimed wool garments and blankets. After being in business for 16 years, the owners of the companies had reached an impasse: to grow their business they had to step it up; new attitude, new look, ... Read more

American Home Technology

American Home Technology Brand Development, Logo Design, Photography, Rebrand, Strategy, Vehicle Graphics, Website Where do tired, outdated brands go to be rejuvenated? Greenlight Marketing, of course! American Home Technology is the premier provider of home electronics and automation systems in northern Michigan. Unfortunately, their logo and marketing materials projected a less-than-desirable image. Greenlight completed an ... Read more